Amazon Business and AWS Marketplace launch unified storefront

What is the Amazon Business and AWS Marketplace unified storefront?

The Amazon Business and AWS Marketplace unified storefront lets organizations create their own storefront that includes IT hardware and related supplies from Amazon Business alongside software, data, and professional services from AWS Marketplace. Built on AWS Marketplace Storefront, it gives procurement, IT, and buyer teams a single place for technology purchasing, and each organization chooses which products appear. Buyers complete AWS Marketplace purchases directly in the storefront. For Amazon Business purchases, buyers have the option to use Single Sign-on (SSO) to reach Amazon Business, or they sign in to their Amazon Business account.

A simpler way to buy technology

IT purchasing touches nearly every team, and procurement and IT leaders share the job of keeping it consistent, efficient, and easy for buyers. Many organizations already rely on Amazon Business and AWS Marketplace to do that. Now organizations can bring the two together in a storefront of their own, giving procurement and IT teams a simpler way to manage IT purchasing and buyers a fast path to the tools they need.

How do Amazon Business and AWS Marketplace bring IT hardware and software together?

IT hardware and software are often bought together, but from different places. 

• Amazon Business offers IT hardware and related supplies, with business pricing, quantity discounts, and bulk and large-pack options designed for how teams buy. 

• AWS Marketplace offers software, data, and professional services. 

   

With the unified storefront, organizations can bring these complementary purchases into one storefront they set up for their procurement, IT, and buyer teams.

How the unified storefront works

• For IT teams: Set up your storefront, then work with the Amazon Business team to connect your Amazon Business account and choose which IT hardware and related supplies to display alongside AWS Marketplace listings.

• For buyers: Find the hardware, supplies, and software your organization offers in one place. Buyers complete Amazon Business purchases on Amazon Business, using SSO or their Amazon Business sign-in.

• For procurement: The storefront shows only the Amazon Business products your organization selects, so buyers find approved hardware and supplies alongside software. Those purchases also stay visible alongside the rest of your Amazon Business spend.

   

   

   

A first step toward simpler technology procurement 

Amazon Business and AWS Marketplace are working together to make technology procurement simpler for the organizations they serve. For procurement and IT leaders, the unified storefront offers a way to create a single place for the hardware, supplies, and software their teams need, with the business-ready buying experience of Amazon Business. 

The unified storefront is currently available in the US.