Your Amazon Business reporting data, now answerable in plain language. Break down spend, savings, and compliance in seconds.
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Spend insights

Conversational analytics: Ask about your spend

Your Amazon Business reporting data, now answerable in plain language. Break down spend, savings, and compliance in seconds.
Carissa Hampton
10 November 2026

Conversational analytics in Amazon Business Assistant lets procurement and finance teams ask questions about their Amazon Business spend data in plain language and get quick answers with no reports to build, filters to set, or extensive analytics experience required.

 

When stakeholders have a question about spend, they come to you. How much went off policy last quarter? What did we spend with our top supplier? Where are we against the budget? You have the data to answer. But getting there can mean finding the right report, setting filters, and working through the results, so the answer comes back hours later instead of in the moment.

 

Conversational analytics changes that. Ask Amazon Business Assistant your question in plain language and get the answers you need in seconds. You're no longer the one chasing numbers. You're the one with the answer when it matters.

 

 

How does conversational analytics work?

 

Conversational Analytics works inside Amazon Business Assistant, so you can ask about your spend from anywhere in your Amazon Business experience. Ask the way you'd ask a colleague:

  • "Show me my organization's total spend on technology products in October."

  • "How much of our spend was off policy this year?"

  • "Who was the top buyer for off policy spend last quarter?" 

  • "How much did we save on office supplies in the last six months?"

  • "What share of our spend went to small or diverse sellers?"

 

Amazon Business Assistant returns the number. When the next question comes (and it usually does) ask a follow-up without starting over: "Now break that down by Group."

 

 

“You shouldn’t need a background in analytics to get answers from your own data. Amazon Business Assistant already knows what terms like compliant spend and savings mean for your account. It finds the right data across your orders, payments, and sellers, and checks every query before it runs. You get a clear answer in seconds and spend your time acting on your data, not analyzing it.”

Vikram Ramadoss, Principal Product Manager-Tech, Amazon Business

Amazon Business

What questions can you ask Amazon Business Assistant?

Conversational Analytics draws on your Amazon Business reporting data, with up to two years of history, so you’re ready for whatever lands on your desk, including:

  • When your procurement lead asks about policy: See how much spend went off policy, which items were restricted, and who purchased them.

  • When finance needs numbers before close: Pull spend totals by period or payment method with one question.

  • When a budget owner checks in: Get spend by group or department before your meeting.

  • When leadership wants a quick read: Answer on the spot instead of promising to follow up.

 

 

Share analytics answers with confidence

When stakeholders rely on your answers, those answers need to hold up. Conversational analytics is designed to give you the right number or tell you it can’t answer. It won’t guess. When a question falls outside of what it can answer, it says so rather than returning an incorrect result.

 

 

Does conversational analytics change who can see your data?

And conversational analytics doesn’t change who can see what. Users see the same data in Amazon Business Assistant that they can already see in Amazon Business Analytics, based on their existing roles and permissions. If someone can’t access a dataset in reporting today, they can’t access it conversationally either.

You can give your team faster answers without new access reviews or permission changes. Your controls stay exactly where you set them.

And conversational analytics is built to answer questions, not take actions. It doesn’t place or approve orders, change policies, pay invoices, or generate reports. Those stay with the Amazon Business tools you already use.

 

 

Give your team time back 

For procurement and finance leaders, every ad-hoc reporting request pulls your team away from strategic work. Ask Amazon Business Assistant your analytics questions and free your team to focus on analysis, planning, and the decisions that move your organization forward.

 

 

Become the go-to source for procurement data answers

When you can answer a spend question in seconds, the conversation changes. You go from pulling numbers to shaping decisions. You become the person stakeholders come to first when they need to know where the money is going and what to do next.

 

 

Getting started

There’s nothing to set up and nothing new to learn. To get started:

 

1.  Ask a question from any page on Amazon.com using Amazon Business Assistant.

 

2.  Ask your question in plain language.

 

3.  Ask a follow-up to go deeper.

 

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FAQs:

  • Conversational analytics lets you ask plain-language questions about your Amazon Business spend data in Amazon Business Assistant and get answers in seconds, drawn from up to two years of reporting data.

  • Open Amazon Business Assistant from anywhere in your Amazon Business experience and ask your question in plain language. You get an answer in seconds. Ask a follow-up to break it down further without starting over.

  • Yes. Each user sees only the data they can already see in Amazon Business Analytics, based on their existing roles and permissions. Your controls stay exactly where you set them.

  • No. Conversational analytics answers questions about your data. It doesn't place or approve orders, change policies, pay invoices, or generate reports. Those actions stay with the Amazon Business tools you already use.