Say hello to Amazon Business Assistant

Since launching in the US, Amazon Business Assistant has been helping administrators and buyers get instant answers on everything from savings opportunities and account settings to navigating Amazon Business features, all through a simple, conversational experience. We're excited to bring that same support to Amazon Business customers in Canada, Mexico, the United Kingdom, Germany, France, Spain, Italy, India, Japan, and Australia.
 

Drawing on Amazon's deep experience in AI, Amazon Business Assistant brings conversational support to procurement teams, helping buyers find answers faster, reduce manual effort, and make more confident purchasing decisions.

Reimagining business purchasing with AI

Procurement teams manage a wide range of daily demands, from identifying cost-saving opportunities and maintaining buying policy compliance to navigating Amazon Business account settings. Amazon Business Assistant is designed to help, delivering instant guidance right where your team needs it.
 

At Reshape 2025, Doug Gray, VP of Technology at Amazon Business, shared the thinking behind the building the assistant: "While many of our customers are familiar with the Amazon buying experience, Amazon Business has unique features built for procurement needs. This tool helps surface that information faster, with step-by-step guidance to help users get more from their account. We've brought conversational intelligence together with Amazon Business expertise to create a procurement assistant that adapts to your organization's needs."

What Amazon Business Assistant can do for you

Amazon Business Assistant has deep expertise across Amazon Business features, so your team can get the help they need, all in one place.
 

Uncovering savings across your business

Buyers can ask questions like "Where can I find Quantity Discounts?" or "How do I set up recurring deliveries?" to surface bulk buying opportunities and Subscribe & Save options.
 

Navigating business-specific features

Business customers can get instant guidance on Amazon Business features, Buying Policies, and account settings. Ask questions like "How do I set up Approval workflows?" or "Which Prime Business plan is right for my organization?" and get responses tailored to your needs.
 

Streamlining your procurement process

Your team can get support on topics like "Can I block specific items instead of whole categories?" or "If we turn on Single Sign-on (SSO), what happens to our existing Amazon Business users?" Amazon Business Assistant provides clear, timely answers to help your team buy with confidence.
 

Smarter buying for every role

Whether you're a decision-maker optimizing spend, an administrator streamlining operations, or a buyer managing daily purchases, Amazon Business Assistant is built to support your team at every step. Help your team find answers faster and try it out today.

Disclaimer: Amazon Business Assistant is AI-powered and may not always get things right. We'll keep working to make our tools more helpful over time, and we'd love to know how we can make your experience even better. You can help by rating the answers with a thumbs up or thumbs down, and sharing feedback with your Account Executive.