Top 5 highlights from Amazon Business Reshape 2025

Last month, more than 1,500 attendees gathered in Seattle for Amazon Business Reshape 2025. It was an unforgettable few days of connections, conversations, and perspectives on what’s ahead in procurement.

Thank you to everyone who joined us. Here are our top five highlights from Reshape 2025:

1. Technology innovations inspired by customer needs

Doug Gray, Amazon Business VP of Technology, took the Reshape stage for the annual Tech Premiere, sharing the latest tools and innovations that help customers buy smarter and grow their businesses.

Doug was also joined by Jeff Austin, VP of Global Procurement and Supply Chain Services at Jabil, and Emma Chontos, CPO and Head of Global Sourcing & Procurement at Intuit, to discuss how AI-powered tools and other technology innovations are streamlining procurement processes and driving competitive advantages.

"Our conversations with customers like Jabil and Intuit help guide innovation at Amazon Business," said Doug Gray. "In fact, customers and partner feedback directly influenced several of the technology announcements unveiled at this year’s Reshape."

Read all about this year’s announcements to learn what AI-driven procurement innovations and post-purchase optimizations are reshape the buying processes.

2. Rebecca Patterson’s economic analysis

Economic and financial markets expert Rebecca Patterson returned to the Reshape stage for the third year in a row to examinee macroeconomic forces shaping procurement. From fluctuating labor markets and unpredictable economies to tariffs and AI, Rebecca’s insights offered a deeper understanding of today’s complex business environment—and how leaders can stay ahead.

Rebecca also revisited her 2025 forecast from last year’s Reshape, reviewed how the year unfolded, and provided strategic insights into what procurement leaders can expect in 2026 and beyond.

This session is too important to miss, which is why we have made the recording available on demand.

3. Conversations on AI innovation and impact

Reshape 2025 closed with a discussion on AI and business impact, moderated by award-winning journalist Ari Shapiro. He was joined by Brenda Spoonemore, VP of Amazon Business North America; Taimur Rashid, Managing Director of Generative AI Innovation and Delivery at AWS; and Rebecca Patterson.

The panel explored how organizations can apply AI and other technologies to drive measurable outcomes amid the continued growth and new scrutiny of the AI market.

“What I'm most focused on as a business leader and a partner is the underlying transformative technology and how we think about that,” said Brenda Spoonemore. “There's no bubble there.”

The conversation reinforced that success in today’s business environment depends on adaptability and a clear strategy to harness AI’s disruptive powers, not avoid them. As Ari Shapiro noted, “We cannot afford to ignore AI, turn our backs on it, and recuse ourselves on it.”

Don’t miss these important insights – watch the full AI panel discussion recording on demand.

4. Connections Hub experiences

The Connections Hub served as a central space for learning and collaboration—from live demos and product showcases to in-depth conversations and peer-to-peer networking

• 15+ expert-led demonstrations showcased new ways to transform business purchasing
• 50+ partners presented solutions to solve real procurement challenges
• 600+ leaders connected in the Meetings Hub to share practical insights and success stories
• 1,000+ donation bags were assembled for the veteran community in collaboration with Camp Pendleton and Blue Star Families

5. Rocking out with the Goo Goo Dolls

After a full day of sessions and meetings, the Goo Goo Dolls brought the house down with a performance that had the entire audience singing along to hits like “Iris” and “Slide.”

One attendee even got on stage for a surprise duet, capturing the fun and connection that defines this event.

Join us next year in Nashville

Amazon Business Reshape heads to Nashville in 2026. The Music City’s strong business community and creative culture offer a new backdrop for procurement technology, innovation, and community.

Mark your calendar for October 27-28, 2026, and sign up for our email list to save the date.