A strong digital marketing strategy is critical for the success of your business, and email marketing is a building block of any great marketing plan. With many tools and content out there, it can feel overwhelming to get your business on the right track. A long-term plan to grow your email marketing is the perfect place to start. We’ve outlined six pillars to get your marketing strategy moving -- growing your audience, reach, and leads along the way.
No matter what, marketing influencers will tell you that email marketing is still very much king. In fact, email marketing brings in a high ROI—$36 for every dollar spent. Email marketing sets itself apart as a way to connect with your audience on a more personal level, as social media becomes more and more noisy.
More than just an avenue for sales emails or discount offers, email is an excellent distribution channel for content like blog posts, podcast episodes, thought leadership, and more. Creating an excellent email marketing strategy starts with these six pillars:
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