New Guided Buying policy to prefer small and diverse sellers

Business Prime small, medium, enterprise and public sector customers can now create policies to guide employees to buy from certified small and diverse sellers such as Registered small business, Veteran-owned or Woman-owned businesses.
Release Date: : 30 September 2019
Last Updated: : 04 March 2020

In order to better meet your supplier diversity goals, account administrators can now set up diversity certifications policies in Guided Buying. Choose which seller certifications matter to your organization and Amazon Business will automatically mark those types of sellers as preferred for your buyers. Amazon Business supports the following certifications:

  • Economically Disadvantaged Women-Owned Small Business
  • LGBT Business Enterprise
  • Minority Owned Business
  • SBA-Certified 8(a) Firm
  • SBA-Certified HUB Zone Firm
  • SBA-Certified Small Disadvantaged Business
  • Service Disabled Veteran Owned Small Business
  • Registered Small Business
  • Veteran-Owned Small Business
  • Woman-Owned Small Business
  • Women-Owned Business Enterprise
  • Disability-Owned Business Enterprise
  • Over 100 State-issued certifications 


Create a seller diversity policy

Learn more about the seller certification program

Learn more about Guided Buying