New Guided Buying policy to prefer small and diverse sellers
In order to better meet your supplier diversity goals, account administrators can now set up diversity certifications policies in Guided Buying. Choose which seller certifications matter to your organization and Amazon Business will automatically mark those types of sellers as preferred for your buyers. Amazon Business supports the following certifications:
- Economically Disadvantaged Women-Owned Small Business
- LGBT Business Enterprise
- Minority Owned Business
- SBA-Certified 8(a) Firm
- SBA-Certified HUB Zone Firm
- SBA-Certified Small Disadvantaged Business
- Service Disabled Veteran Owned Small Business
- Registered Small Business
- Veteran-Owned Small Business
- Woman-Owned Small Business
- Women-Owned Business Enterprise
- Disability-Owned Business Enterprise
- Over 100 State-issued certifications
Create a seller diversity policy
Learn more about the seller certification program
Learn more about Guided Buying