Prefer products with sustainability certifications in specific categories and brands

Prefer products with sustainability certifications with categories and brands
Amazon Business customer administrators can now prefer products with sustainability certifications in specific United Nations Standard Products and Services Code (UNSPSC) categories and/or brands—providing more precise control over preferring products.

How does it work?
Previously, when customers configured the Prefer products with sustainability certifications policy, all such products in the Amazon Business catalog would be marked as Organization Preferred. By enabling administrators to prefer products with sustainability certifications in specific categories and brands, customers have additional options to select brands, and UNSPSC categories for products and ensure products meet all specific criteria to be marked as preferred.

What is the benefit to the customer?
This feature streamlines administrator configuration of the policy by providing granular control while ensuring the preferred message isn’t diluted for buyers.

Where is this product available?
This feature is available to Amazon Business customers worldwide.

Learn more about setting a preferred product with Guided Buying and setting a sustainability certification policy.