small, diverse sellers

Shop thousands of products from small or diverse sellers

Simplify purchasing and reporting for your supplier diversity program and empower the communities your organization supports.

Our supplier diversity features connect you to businesses identified as small, minority, woman, veteran, and LGBT-owned. Search for products based on certification type and review seller certifications when making buying decisions. Track certified supplier diversity spend across your organization and simplify reporting on your goals.  

How to shop small, diverse sellers

Search by certification type > Buy from certified sellers > Track and report on spend

Administrators can also set a Diversity Certifications Policy for your entire organization to guide buyers to selected sellers that meet your small business or diversity spend goals.

Recognized certifying agencies include:


Department of Veterans Affairs (VA)

National LGBT Chamber of Commerce (NGLCC)

National Minority Supplier Development Council (NMSDC)

National Veteran Business Development Council (NVBDC)

Small Business Administration (SBA)

System for Award Management (SAM)

Women's Business Enterprise National Council (WBENC)

And other certifying agencies

Buy from certified sellers or sell on Amazon Business

Start selling today

Already an Amazon Professional Seller? Add your certifications