Amazon Business Assistant

Smart meets simple with AI-powered guidance for business buying.

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Overview
Features
FAQs

Overview
Features
FAQs

Transform business purchasing with AI-powered guidance.

Transform your buying experience with AI assistance backed by deep procurement expertise. Amazon Business Assistant provides guidance at scale, from uncovering savings opportunities to streamlining account management. Access instant help to navigate your account, understand feature benefits, and make buying decisions with confidence.

Whether you're managing account settings, seeking cost-saving opportunities, or purchasing in bulk, our intelligent tools work alongside your team to make business buying smarter, faster, and more efficient.

Procurement
innovation

Amazon Business Assistant is built and backed by Amazon's AI expertise.

AI innovation

Built with Amazon Expertise

Amazon Business Assistant is built and backed by Amazon's extensive AI expertise to deliver secure, reliable account guidance within Business Settings.
Instant
support

Get immediate answers without leaving your workflow.

Instant support

Help where you need it

Access step-by-step guidance, from account settings to Business Prime plan recommendations.
Guided
decisions

Transform complex processes into simple conversations.

Guided decisions

Procurement, simplified

Navigate business features and policies with conversational support that helps you make informed choices

Identify savings

Transform recurring purchases into automatic savings with subscription suggestions.

Support compliance

Make informed decisions with instant access to policy types and feature optimization tips.

Save time

Get support in real-time without leaving your purchasing workflow.

Try Amazon Business Assistant today

This beta release is starting roll out to United States customers on Desktop

Business settings

FAQs

Log into your Amazon Business account and select Business Settings, then look for the orange Amazon Business Assistant icon in the lower right corner.
Amazon Business Assistant is currently a beta release, starting to roll out to United States customers on Desktop.
Amazon Business Assistant focuses on business account optimization and identifying savings opportunities based on purchase history. Rufus is a shopping assistant, designed for product discovery and comparison on the Amazon retail site and on Amazon Business.
Amazon Business Assistant uses Amazon Business and Help content to answer questions on a variety of features and programs available in the Amazon Business experience. Savings recommendations are typically calculated based on the average price you paid for the item over the past 12 months. For savings estimates that require purchasing a particular quantity of a suggested item, those estimates assume that a sufficient quantity of the item is available for purchase from the supplier suggested. If a sufficient quantity is not available from that supplier and you purchase units from a different supplier, your savings estimate may no longer apply. Knowledge of any custom pricing is limited and may not be reflected in savings guidance. Since this conversational experience is designed to help you utilize your Amazon Business account, please don't rely on it for professional, medical, legal, financial or tax advice. You should also avoid disclosing any personal or sensitive information.
Users can provide feedback on the Assistant's performance through the thumbs up/down feature. For support beyond the AI assistant, Amazon's Customer Service team is available to help.

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Still not seeing what you need? Go to Help Center

Disclaimer: Amazon Business Assistant is AI-powered and may not always get things right. We'll keep working to make our tools more helpful over time, and we'd love to know how we can make your experience even better. You can help by rating the answers with a thumbs up or thumbs down, and sharing feedback with your Account Executive.