Donation Driver

Donation Driver allows you to create a wish list, facilitate a donor transaction with their payment instrument of choice, send an automated thank you and tax receipt, and track the order information on your Amazon Business account.

Yes, donors can choose from a curated list of items requested by the organization, add their chosen items to the cart, and make payment, which is sent directly to your organization.

Amazon Business powers Donation Driver through an application called Mindful Giving built by OneEach, a third party developer that has been serving 501(c)(3) nonprofit organizations for nearly 30 years.* Contact us to get started with setting up Donation Driver for your organization.

Donation Driver allows your donors to purchase items as gifts and ship them directly to your address of choices, while Business Giving empowers your organization to directly purchase and distribute items to others through digital product vouchers.

Donation Driver connects with Amazon Business Analytics, providing your organization with transparency and visibility into donor information, orders, and tracking data. Unlike traditional wish lists where organizations lack visibility into orders and donor details, Donation Driver enables you to track gifts/orders, gain full visibility into donor information, and send follow-up communications to re-engage donors in the future. This data-driven approach helps you strategically engage donors long-term and build stronger relationships. 

Integrating Donation Driver as a web-based solution for enabling product donations offers several key benefits for your fundraising activities. Donors can complete the entire donation process in one online destination. This seamless experience increases awareness and engagement. You can create customized product catalogs of mission-critical items tied to programmatic needs. Donations are automatically fulfilled through your Amazon Business account. Making the giving process easier increases the volume of donors and gifts. Donation Driver allows you to add an optional cash donation in the checkout process. Your organization's branding is maintained throughout the donation experience, ensuring brand consistency. 

Donation Driver allows organizations to track and report on donations directly from your Amazon Business account. You gain full visibility into order details and tracking information, donor information for follow-up communication, campaign progress and goals, delivery status to receiving locations, and transaction data captured as part of your Amazon Business reporting. 

Donation Driver maintains donor and recipient privacy while providing organizations with the necessary information for follow up engagement and reporting. The system tracks donation activities while protecting sensitive personal information. Payment processing occurs through third-party payment solutions that capture funds, enabling donors to pay your organization directly (keeping donations tax-deductible) through a secure transaction. Amazon Business fulfills orders to your pre-configured shipping addresses, maintaining appropriate privacy controls throughout the process.

Donation Driver enables you to create multiple campaigns with any product you can search and discover on Amazon Business. Partner solutions provide pre-built modules that allow organization administrators to create and edit multiple campaigns and catalogs. You can add and remove specific products (ASINs), set and track campaign goals, and publish campaigns online for public donations. The system allows you to manage catalogs intuitively without technical knowledge. You can tailor product catalogs to specific needs. Use cases or seasonal campaigns work well. Holiday giving seasons are particularly effective for targeted campaigns.

Donation Driver is designed for organizations that handle product donations. This includes nonprofits and charitable organizations, schools and educational institutions, healthcare providers and hospitals, food banks and shelters, and disaster relief agencies. Animal shelters and humane societies can also benefit, along with community service organizations. Any organization with an in-kind giving program can benefit from automating the donation process and providing a digital experience for donors. An ideal scenario is organizations that currently use Amazon Wishlists and would like to convert them to gain better visibility on donor information and donation tracking.

Each campaign/wishlist has a single, pre-designated shipping address. Currently, Donation Driver cannot ship items directly to different end users (such as individual homes) from a single campaign. However, you can create multiple campaigns with different delivery locations. Amazon Business is working toward offering multi-address capability in the future.

Donation Driver aligns with broader socially responsible purchasing initiatives by supporting community engagement through product donations. The solution enables organizations to connect with and contribute to their communities while providing transparency and reporting for sustainability and social impact goals. Corporations and other for-profit entities can set up Donation Driver with non-profit partners to amplify their community contributions and achieve positive reputational impact.

For support with Donation Driver, contact your Amazon Business Account Executive for general inquiries. OneEach Technologies provides 24/7 support through their Mindful Giving solution. They offer training opportunities and a personal success team available at bryan@oneeach.org. If you're integrating directly with Amazon Business APIs, work with your assigned Solutions Consultant. They will guide you through the API project plan for technical integration issues. For lead referrals or partnership questions, email donationdriver@amazon.com. Partner solutions typically provide ongoing support and manage the customer relationship through launch and beyond. This makes them an excellent option for organizations with limited IT resources.