The Total Economic Impact™ of Amazon Business and Business Prime

More B2B buyers are using Amazon Business, but how do you know if it’s the right fit for your organization? Even the most experienced purchasing leaders likely need some data to drive decision making when selecting procurement solutions.

Forrester Total Economic Impact™ (TEI) methodology

To help equip leaders (particularly in large organizations) in evaluating procurement solutions, we sponsored Forrester Consulting to examine the potential return on investment (ROI) enterprises may realize by using Amazon Business with Business Prime. This commissioned study, and the TEI methodology, helps companies to demonstrate, justify, and realize the tangible value of initiatives for key business stakeholders.

Forrester studied six of our customers from across industries including healthcare, government, education, and commercial procurement teams, to understand the benefits, costs, and risks associated with using Amazon Business with Business Prime. From the data, they created a composite organization for analysis. The composite organization is a Business Prime customer, paying $10,099 per year for the Enterprise plan, spending $1.2M yearly on Amazon Business with 110 purchasers. This plan provides shipping benefits to 100+ buyers at a predictable membership fee.

Key takeaway: Amazon Business simplifies purchasing and reduces costs

Through the customer interviews and data aggregation, Forrester concluded that using Amazon Business and Business Prime has the following impact, per the composite organization:

• 555 percent ROI against the cost of the Business Prime membership
• Payback in under 6 months
• Leveraging the expansive Amazon Business store produces lower costs and shipping, providing a savings of $138,657 over three years
• Spend control is improved through optimization of rogue spend which can result in a savings of $93,061 over a three-year period
• Procurement process efficiencies, like approvals and ordering processes are easier, resulting in a three-year gain of $346,113

Using Amazon Business also increased buyer efficiency by 11%. That's in addition to 18 hours of time buyers in the composite save annually, according to the report. Savings are based on use of Amazon Business with Business Prime for three years. 

Make your business case for Amazon Business

Have you quantified risk when driving strategic discussions around procurement solutions for your organization? Armed with The Total Economic Impact™ of Amazon Business and Business Prime key findings, you can confidently make the case with your stakeholders. Here are a few suggestions to get started:

1. Download the full report and review the detailed findings from Forrester’s analysis.
2. Watch Forrester’s Principal Consultant, Henry Huang, and Amazon’s Business Prime Director, Moz Thomas, as they review study findings and examine the potential ROI enterprises may realize by deploying Amazon Business with Business Prime in this new on-demand webinar.
3. Highlight how similar organizations to yours are reshaping buying and realizing value of Amazon Business. Check out our Customer Success Stories collection.
4. Ready to move your organization forward? Connect with a customer advisor to learn more about Business Prime.