Byon 23 July 2020
Seventy-five percent of B2B product purchases are made online and 47 percent of buyers conduct web searches during the B2B buying process.1 More B2B buyers are using Amazon Business, but how do you know if it’s the right fit for your organization? Even the most experienced purchasing leaders likely need some data to drive decision making when selecting procurement solutions.
Forrester Total Economic Impact™ (TEI) methodology
To help equip leaders (particularly in large organizations) in evaluating procurement solutions, we commissioned Forrester Consulting to examine the potential return on investment (ROI) enterprises may realize by using Amazon Business with Business Prime. This study, and the TEI methodology, helps companies to demonstrate, justify, and realize the tangible value of initiatives for key business stakeholders.
Forrester studied six of our customers from across industries including healthcare, government, education, and commercial procurement teams, to understand the benefits, costs, and risks associated with using Amazon Business with Business Prime. From the data, they created a composite organization for analysis. The composite organization is a Business Prime customer, paying $10,099 per year for the Enterprise plan, spending $1.2M yearly on Amazon Business with 110 purchasers. This plan provides shipping benefits to 100+ buyers at a predictable membership fee.
Key takeaway: Amazon Business simplifies purchasing and reduces costs
Through the customer interviews and data aggregation, Forrester concluded that using Amazon Business and Business Prime has the following impact, per the composite organization:
Using Amazon Business also increases buyer efficiency by 11%. That's in addition to 18 hours of time buyers save annually, according to the report.
Make your business case for Amazon Business
Have you quantified risk when driving strategic discussions around procurement solutions for your organization? Armed with The Total Economic Impact™ of Amazon Business and Business Prime key findings, you can confidently make the case with your stakeholders. Here are a few suggestions to get started:
 Sana Commerce