01 August 2016
Hundreds of thousands of businesses have moved purchasing to Amazon Business to achieve cost savings goals, reduce procurement complexity and access unmatched selection. Amazon Business empowers business customers by providing transparency of price, delivery options, product ratings, and seller ratings. It creates a level playing field of sellers, and gives buyers access to hundreds of millions of products, from hundreds of thousands of sellers, with price competition that lets customers know they’re getting the right product at the right price.
How does Amazon Business work?
Amazon Business gives customers the option to purchase items directly from Amazon, or from third-party sellers. For items purchased directly from Amazon, Amazon is the seller of record, owns the items, and fulfills all orders. For items purchased directly from third-party sellers, they are always the seller of record and own the items. Third-party sellers can fulfill all orders themselves, or choose to utilize fulfillment services offered by Amazon. More than half of total units sold on the marketplace are sold by third parties.
Product offerings from third-party sellers are shown alongside Amazon’s product offerings on a product detail page. By viewing Amazon product offerings alongside third-party offerings, customers are able to select and order goods based on the best price, shipping and seller preferences. Amazon eliminates the need to visit multiple stores or websites for competitive bids. One search on Amazon provides access to a multitude of sellers competing for your business, reducing cost and procurement complexity.
Amazon provides advertising and payment processing for third-party sellers. As part of this, third-party sellers can highlight their seller certifications as part of their listing on the marketplace detail page. Proof of the third-party seller’s claimed certification is also visible to buyers. At present, Seller Certifications are only available to third-party sellers open on Amazon Business.
How does Amazon Business differ from Amazon?
Amazon Business provides buyers with access to millions of additional business-only products and features. Some sellers restrict access to certain products because of competitive, regulatory or other concerns. Amazon Business gives those sellers the confidence that such products will only be sold to qualified businesses, and they're only visible to Amazon Business account holders.
Amazon Business provides one-stop shopping across a vast selection for business buyers. This selection can be accessed directly, or via a business’s existing eProcurement solution. Amazon Business also provides administrators with controls to monitor that spending. That includes multi-user accounts, approval workflows and spend analytics.
Meeting business needs: how Amazon Business differs from Amazon.
Amazon Business makes it easy for businesses to compare multiple offers on products, and is certified for integration with leading purchasing systems.
After a business registers, configures an account, and invites users to join the account, buyers can start their shopping experience on the Amazon Business home page. Buyers search for items their businesses need, view the Amazon and third-party offers for those items, and view the various product details. They can see whether there are offerings from small business or otherwise-certified sellers. After making a purchase decision, buyers choose shipping addresses and payment methods before finalizing a purchase.
Amazon Business adds a layer of oversight to the purchasing process. Account administrators can add purchasing approvals to their accounts.
Buyers and administrators can track orders through the entire fulfillment process. Purchase orders and analytics allow administrators to reconcile spending within their organizations.
Amazon Business helps businesses reduce procurement costs, enables transparency across multiple sellers, and gives businesses access to greater selection and dynamic pricing. In addition, the enterprise-friendly features available on Amazon Business provide companies control over purchasing authority and insightful information about their organization’s purchasing trends.
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