Innovating B2B Commerce with Adorama
With Amazon Business, Adorama discovered new ways to drive unprecedented B2B growth.
Adorama stands as a leading retailer specializing in professional photography and videography gear, catering to both consumer and enterprise markets. With a robust online presence on Adorama.com and various stores, Adorama offers a comprehensive range of imaging products and solutions to businesses, schools, and government agencies.
Embracing Amazon Business as a Growth Catalyst
Presence on Amazon Business was a logical next step for Adorama's expansion into the B2B space. Recognizing AB's extensive reach and resources, Adorama strategically leveraged Amazon Business to overcome key challenges, including brand awareness, audience size, and reaching enterprise-level customers at scale. "Our mission at Adorama is to empower businesses, schools, and government agencies to master their mission through pioneering technological solutions," says Joel Mendlowits, Head of Marketplace at Adorama.
By activating features such as Certifications (including 889 Certification and Registered Small Business), Business Pricing, and Quantity Discounts, Adorama enhanced its visibility to business customers. By adding 889 certification, Adorama is able to cater to government agencies while displaying themselves as a Registered Small Business to attract B2B customers who wish to support diverse and small businesses.
"Amazon Business provided us with a unique opportunity to tap into a vast network of business customers," adds Joel Mendlowits. "By showcasing our certifications and offering tailored pricing through features like Quantity Discounts, we were able to attract and retain a diverse range of clients, driving significant growth in our B2B sales."
"By showcasing our certifications and offering tailored pricing through features like Quantity Discounts, we were able to attract and retain a diverse range of clients, driving significant growth in our B2B sales."
— Joel Mendlowits, Head of Marketplace, Adorama
Driving Growth and Enhancing Customer Relationships
Since joining Amazon Business, Adorama has experienced record-breaking growth across their B2B business. The implementation of B2B-specific features, such as catering to business customers’ diverse needs with certifications, has played a crucial role in this success. These features have enabled Adorama to create credibility, provide competitive pricing, reduce shipping costs, and attract a diverse range of business customers. Moreover, the platform has facilitated seamless transactions and enhanced customer satisfaction, positioning Adorama as a trusted partner in the imaging industry.
"Our relationship with Amazon Business continues to evolve, and we look forward to further collaboration and growth opportunities in the future," adds Joel Mendlowits. With its commitment to innovation and customer-centric approach, Adorama is poised to continue its success journey on Amazon Business, driving transformative solutions and empowering businesses worldwide.
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