How Cymbal Communications increased sales over 2000% in 4 years
By creating an identity and developing trust as a diverse seller, Cymbal Communications grew their business from $150k to $3.5 million in 4 years.
In 2005, Debbie Balanza founded Cymbal Communications with a mission to provide top-notch IT telephony products and office electronics to businesses, particularly focusing on contact centers and government agencies. Their commitment to quality and customer satisfaction propelled them forward, but reaching new markets remained a challenge. Recognizing the need for broader visibility, Balanza turned to Amazon Business in 2018 as a strategic outlet to expand Cymbal Communication’s reach. "Our customers were already buying from Amazon, so it made sense for us to be there," Balanza recalls. Since joining Amazon Business, Cymbal Communications has experienced remarkable growth, tapping into new industries and customer segments.
Showcasing Credibility with Amazon Business Features
Setting themselves apart in AB’s store, Cymbal Communications leveraged Amazon Business features, such as Business Profile and Certifications, to showcase their expertise and commitment to diversity. "Being a minority and women-owned business, we understand the importance of certifications. Amazon Business helped us highlight our credentials, making it easier for buyers to find us and achieve their diversity spend," Balanza explains. In addition to the Federal 889 certification that allows government agencies to buy from sellers with confidence, Cymbal Communications also took initiative to adopt diverse certifications, such as Women-Owned Small Business, Registered Small Business, and Minority-Owned Business to name a few.
Additionally, Cymbal Communications capitalized on features, such as Business Pricing and Quantity Discounts, tailoring their offerings to meet the unique needs of B2B customers. Amazon Business provided the tools to offer competitive pricing and incentives, driving sales growth and customer satisfaction.
“Being a minority and women-owned business, we understand the importance of certifications. Amazon Business helped us highlight our credentials, making it easier for buyers to find us and achieve their diversity spend.”
— Debbie Balanza, Founder, Cymbal
Exponential Results on B2B
The results speak volumes: Cymbal Communications’ sales on Amazon Business have skyrocketed, from $150K in 2018 to approximately $3.5 million in 2022. With this success, Cymbal Communications now has a dedicated Amazon team internally focused on helping grow their sales on Amazon Business.
Looking ahead, Cymbal Communications is committed to deepening its collaboration with Amazon Business and exploring new avenues for growth and innovation. As Balanza reflects, she says, "Amazon Business is the best place to gain exposure and make sales without spending extra on Marketing. It’s a one-stop shop to run your B2B business successfully."
Cymbal Communications’ success with Amazon Business exemplifies how strategic partnerships and innovative solutions can fuel remarkable growth in AB’s store. With a shared commitment to customers, Cymbal Communications and Amazon Business are shaping the future of B2B selling while teaching small business owners the tips and tricks of growing their own business.
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