Empowering efficiency: How FindTape fulfilled one order to more than 1,000 locations
Through personalized listings, pricing, and participation in programs like Custom Quote, FindTape experienced a 40% surge in B2B orders.
Overview
FindTape is a retailer of office supplies, DIY items, crafting materials, and health and sports-related products. With an extensive range of products, it serves both businesses and consumers globally, ensuring prompt and efficient delivery of tape in various specifications. Despite operating a physical store, owning a B2B-focused website, and selling on six major online marketplaces, FindTape encountered obstacles in acquiring new business customers and improving its visibility across various channels without spending a significant amount of advertising. Reaching business customers remained a priority for FindTape, and they saw an opportunity for strategic growth. That’s when they turned to Amazon Business for smart business buying.
“The B2B-specific features have been instrumental in our business growth. By tailoring our listings and pricing to better meet the unique needs of B2B customers it has really helped increase our overall invoiced order revenue on Amazon through customized pricing and bulk ordering.”
— Kevin Mahoney, President and Founder of FindTape
Unleashing Transformative Success with Amazon Business Feature
The turning point for FindTape occurred when they discovered the potential for exponential growth through Amazon Business. FindTape embraced a transformative journey by exploring and implementing business-to-business (B2B) features such as Certifications and Business Discounts, and also began participating in the Custom Quote Program. “The B2B-specific features have been instrumental in our business growth. By tailoring our listings and pricing to better meet the unique needs of B2B customers, it has really helped increase our overall invoiced order revenue on Amazon through customized pricing and bulk ordering,” explained Kevin Mahoney, President and Founder of FindTape. “The opportunities have also provided analytical insights to better understand B2B purchase patterns and preferences.” FindTape reports a remarkable 40% surge in invoiced orders since March 2023 and their business growth was further propelled by the key features identified by Kevin.
FindTape's success reached new heights when they participated in the Custom Quote program. Custom Quote connects highly engaged business customers with trusted sellers to negotiate pricing and quantity for bulk purchases. Winning a bid to ship 1,100 packs of Command hanging strips to various locations within 10 business days showcased the effectiveness of this program. FindTape's efficient handling and fulfillment capabilities played a crucial role in meeting this challenging request. FindTape's exceptional performance in the Custom Quote program exemplifies the company's commitment to excellence and highlights the program's effectiveness in facilitating successful bulk purchases.
Continued growth with Amazon Business
FindTape’s ongoing success story reflects the synergy between their commitment to offering an extensive product selection at competitive prices and the opportunities facilitated by Amazon Business: “I encourage fellow sellers to explore the B2B Central menu in Seller Central. Understanding and leveraging the diverse opportunities within this platform can unlock new avenues for growth and redefine how businesses connect.“
FindTape's journey stands as a testament to the transformative power of Amazon Business's B2B features. By strategically harnessing these tools, FindTape not only achieved impressive sales growth but also deepened its partnership with Amazon Business. As businesses evolve, the dedication to exploring and leveraging B2B opportunities becomes the key to unlocking sustainable growth and connectivity.
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