Guide buyers to purchase items from certain preferred brands

Administrators can now mark preferred brands so that items from these brands will appear first in search results
Release Date: : 22 January 2021
Last Updated: : 25 February 2021

Administrators using Business Prime can now create a policy for preferred brands.

Preferred brands will be highlighted and promoted on search results, product pages and cart so that buyers are guided towards them. Admins can add and remove Amazon Private Brands as well as other brands from their preferred brand list. They can also select and deselect UNSPSC categories to be included in the preferred brands policy.

By creating this policy, buyers have access to lower pricing and specific discounts.

If you’re an administrator on your organization’s Amazon Business account, get started by visiting the policies page, and selecting ‘product policies.’ This does not apply to those subscribed to the Business Prime Duo plan.