Amazon Business | Block and Restrict ASINs

New Guided Buying policies help administrators block and restrict ASINs

Discourage buyers from discovering and purchasing specific products to ensure compliance with procurement policies.
Release Date: 26 December 2024
Last Updated: 26 February 2025

What are Guided Buying’s Restrict and Block items policies?
Administrators now have the option to discourage buyers from discovering and purchasing specific products. These two new Guided Buying policies help organizations ensure compliance with internal procurement policies by allowing administrators to restrict items and block items.

The Restrict items policy marks products with the badge “Organization restricted” to act as a warning, but it does not stop the buyer from purchasing. Administrators have the option to add an approval workflow to these purchases. The Block items policy marks products with the badge “Organization blocked” and hides them from showing up on search results and buyers are unable to buy these products.

How does it work?
Administrators can go to Product Policies on the Add Policy page in Business Settings and create a Restrict items or Block items policy. They can add items to the policy by uploading a spreadsheet with a maximum of 10,000 ASINs per policy (the template is provided on the Policy page). Administrators can modify/remove ASINs at any time by making changes to the spreadsheet and re-uploading. Any product that is blocked through this policy won’t be overridden through any other policy, unless the customer changes their policy ranking.

What is the benefit to the customer?
These new policies provide more flexibility and ensure compliance by helping organizations control what buyers can discover and purchase and allowing administrators to block specific items without blocking the whole category.

Where are these new policies available?
The Restrict items policy is available to all Business Prime customers worldwide. The Block items policy is available to Business Prime Enterprise customers worldwide.

Learn more about setting up a Guided Buying policy.