Set a buying policy with Guided Buying
Guided Buying is available exclusively to Amazon Business customers with a Business Prime membership. As an account administrator, you can identify products and suppliers your organization prefers buyers to purchase such as specific brands and product types, products that are Climate Pledge Friendly, Small and Diverse Sellers, and Local Businesses. When shopping, buyers will see products badged as preferred by your organization and show up in their search results.
You can also identify and restrict certain product categories that buyers are not allowed to purchase for work such as alcohol. Products in these categories will display a message to buyers explaining why the purchase is not allowed and will require approval if requested. Customers with the Business Prime Enterprise Plan have exclusive access to block products to help buyers avoid products and sellers they should never buy.
Getting started
- Sign in to your Amazon Business account
- Hover over Hello, Name on the menu drop down
- Under Manage your Business, select Buying Policies & Approvals
Guide buyers to preferred products
- On the Buying Polices and Approvals page, select the Preferred products tab
- Select Go to Preferred Policy list
- You will then be directed to the Amazon Business homepage and can begin adding items to your preferred list by searching for the products you wish to add to your list and show as preferred to buyers
- Once you find a product you want to prefer, select Add to preferred list at the top of the page
- If you accidentally add a product, you can remove it using the blue bar or by managing the products in the Guided Buying settings
Preferring products with a sustainability certification can help your organization achieve Environmental Social Governance (ESG) goals. Available to all Amazon Business customers, find out how to create a policy to prefer products with sustainability certifications, here.
Guide buyers to preferred sellers
- On the Buying Polices and Approvals page, select the Preferred sellers tab
- Select Create a Preferred Seller Policy
- Choose the sellers you want to make preferred to buyers by selecting Add sellers. Select preferred sellers based on business location, average customer rating, and federal or state diversity certifications
Restrict or block product categories
- On the Buying Polices and Approvals page, select the Policies tab
- On the Product policies tab, you can choose from a variety of restriction or blocking options
In order to help employees to avoid certain products and sellers, all AB customers have the ability to block product categories, If you are a Business Prime Enterprise customer, you can restrict product categories and identify products that employees shouldn't purchase because they don't meet your company's procurement policies and turn on approvals to help enforce it.
Name your policy, add a message for buyers, and save your new policy
- Name your policy, add a message for buyers, and save your new policy
- Once you are done preferring, restricting, or blocking a product category, or seller, you can now name your policy
- Select which group or subgroups of buyers the new policy applies too
- Create an optional personalized message to buyers to see when shopping
- Select Save to capture your new policy and start guiding buyers in your organization to make smarter purchasing decisions
Congratulations!
You just created a new buying policy to help guide buyers to smart purchases in your organization. You can adjust these policies or add new ones at any time through business settings. Next, learn how you can set Spend Limits for buyers to drive compliance further and manage spend for your organization.
Next, learn how you can set Spend Limits for buyers to drive compliance further and manage spend for your organization.
