Brewing success with Amazon Business

In February of 2016, Brass Bear Brewing opened doors to their Funkzone location in Santa Barbara, California, next to the surf shop where Santa Barbara native and co-owner Lindsay Anderson worked in high school. A full circle moment, Brewery owners Lindsay and Seth Anderson have grown from 1 to 85 employees, added a second location, took on hosting events and weddings, and have simplified operations to support their growth all while creating a place for their community to gather.

Using Amazon Business from day one, the pair utilizes tools like adding users to support their growing team, Business Prime for FAST, free delivery—which was key to opening their second location 2.5 months ahead of schedule. Beyond securing commercial grade items and those with sustainability certifications, Brass Bear leans on Business and Reorder Lists, Manage Your Delivery, Quantity Discounts, Mobile App, and the Amazon Business QuickBooks integration to simplify operations.

During a cross-country National Parks road trip, the Brass Bear name was born as the sun hit the bears perfectly and turned them into a beautiful brass color. The two agreed over dinner that night that Brass Bear would be the perfect name for their own business one day, to remind them to face their fears and keep on trekkin.