There are plenty of different Business Prime plans that fit all kinds of organizations. Business Prime leader Mark Brinton and Chris Brown, General Manager, B2B Cobrand Payments cover the plans and perks.
What’s the difference between Amazon, Amazon Business, Prime and Business Prime?
Amazon probably doesn’t need much of an explanation, and if you’re a customer, it’s likely that you are a Prime member as well. Members get free shipping and other benefits like Prime Video and Amazon Music.
Amazon Business was created just for businesses. Once you create an account, you get access to exclusive business-only pricing on select items and account features like a convenient mobile app. You are also now separating your work and personal purchases, which can make things like budgeting and doing your taxes easier. Not a bad deal, right?
Business Prime is a membership program designed for Amazon Business customers. Benefits include fast, free shipping on eligible items, access to survey and analytics tools, and more.
There are plenty of different Business Prime plans that fit all kinds of organizations. For small businesses, we recommend either the Duo or Essentials plans, as these are designed with the solepreneur or growing business in mind.
Duo was designed for business owners who want the best of Amazon Prime at home and at work. Customers with a Prime account will use a different email to sign up for a free Amazon Business account, then will link those personal and professional plans. In addition to keeping your digital and household benefits like Prime Video on your personal account, you’re adding even more perks through Business Prime Duo on your professional one. We’ll get into that in a minute.
Essentials takes things up a notch. This plan works for members who want to add up to three users on their account, and introduces new benefits like Guided Buying and Spend Visibility, which give customers a better view into their team’s buying behavior. More on Essentials below
Get to Know Business Prime Duo
Let’s take a look at an example of how customers use Duo.
Putting Business Prime Duo to Work
We created a persona to illustrate the benefits a user can take advantage of with a Business Prime Duo membership. Let’s say there is an owner of a restaurant, we will call him “CJ,” and let’s call his restaurant “Lunch is Served.” CJ is the type of customer who has been a Prime member for years. He’s someone who has bought a lot for his business with using Prime. This is the type of customer who might have heard about the benefits of Amazon Business and Business Prime, so he decides that he wants to create a free Amazon Business account, and signs up for the Duo plan.
For starters, a customer like CJ might save $500 per year thanks to fast, free shipping. With that extra money, he may choose to invest it back into his business. Duo members like CJ may also take advantage of the free surveys offered as part of the plan. As a result, maybe he learns something new about his customers — like the fact that they prefer more vegan options. Thanks to that insight, he’s since added some new things to the menu. Finally, Thursdays might work best for a customer like CJ to receive deliveries. That’s why he might chose that as his “Amazon Day.” Planned delivery days help busy business owners add some predictability to their hectic schedules and get supplies in when they are needed the most.
When it comes to making the most of your business transactions, using a credit card can be a powerful tool. Sometimes, you may want to earn rewards. At other times, when cash flow is tight, extended payment terms may be exactly what you’re looking for. No matter the situation, this Card has you covered. With the Amazon Business Prime American Express Card and an eligible Prime membership*, you can take advantage of 5% Back or 90 Day Terms on U.S. purchases at Amazon Business, AWS, Amazon.com, and Whole Foods Market‡.
Learn more about the Amazon Business Prime American Express Card.
*See a full list of eligible Prime memberships
Get to know Business Prime Essentials
As your business grows, Business Prime grows with you. That’s shown by the layering on of benefits we see here with Essentials. These plan members get all the benefits of Duo — the fast, free shipping, consolidated deliveries, and access to the Amazon Business Prime American Express Card.
Putting Business Prime Essentials to Work
Let’s take a look at an example customer persona we’ve created to show the benefits of Business Prime Essentials. Our next persona is “Rose,” and she’s the owner of a growing phone and computer repair shop, with big plans to expand her business to multiple locations.
Business Prime is a membership program that offers tools designed specifically for businesses. While Duo and Essentials are often the best fit for small businesses and sole proprietors or entrepreneurs, there are three other plans that offer even more benefits that grow alongside your business. Fast, free shipping is just the start. Customers can take advantage of convenient business delivery, access to 5% back on Amazon Business purchase in U.S., Terms and cap apply, and more.
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